Glow Recipe The Glass Balm Launch

How can a new product category be launched in-store without diluting an established skincare-first brand identity?

Glow Recipe is a skincare brand rooted in Korean skincare philosophies, known for pairing antioxidant-rich fruit with gentle yet powerful actives to deliver healthy, radiant skin for all.
For the Glass Balm launch, I designed a suite of client-facing in-store collateral that translated Glow Recipe’s skincare-first brand DNA into a clear introduction of its first tinted lip product at retail.

Strategy

  • Image Selection & Curation
  • Copy Selection & Hierarchy
  • Customer Experience Mapping

Visual Language

  • Event Collateral Design
  • Typography
  • Color Application

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop