Glow Recipe 2025 Holiday Campaign
How can Glow Recipe create a holiday campaign that feels like a personal invitation—turning consumers into guests at a dinner party rather than passive viewers?
Glow Recipe is a skincare brand rooted in Korean skincare philosophies, known for pairing antioxidant-rich fruit with gentle yet powerful actives to deliver healthy, radiant skin for all.
For this Holiday campaign, I designed in-store event collateral that brought a dinner party concept to life—supporting curated, value-forward gift sets while reinforcing Glow Recipe’s inclusive message that every skin type has a seat at the table.
