Glow Recipe Watermelon Milk Peptide Cushion Cream

How can event collateral educate, excite, and transport — all at once?

Glow Recipe is a skincare brand rooted in Korean skincare philosophies, known for pairing antioxidant-rich fruit with gentle yet powerful actives to deliver healthy, radiant skin for all.
For this launch, I designed the full in-store event collateral suite — banners, tabletop signs, placemats, and mirror clings — to bring the product's ingredients story and the energy of the Cushion World pop-up into retail locations nationwide.

Strategy

  • Benefit Communication & Hierarchy
  • Cross-Channel Consistency
  • Message Prioritization
  • Franchise Differentiation

Visual Language

  • Full Collateral Suite Design
  • Typography & Layout Systems
  • Image Selection & Art Direction
  • Brand Cohesion Across Touchpoints

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop