Glow Recipe A New Era of Mucin
How can collateral design help Glow Recipe redefine mucin for a new generation, positioning prickly pear mucin as a vegan, cruelty-free evolution of a traditionally animal-based ingredient?
Glow Recipe is a skincare brand rooted in Korean skincare philosophies, known for pairing antioxidant-rich fruit with gentle yet powerful actives to deliver healthy, radiant skin for all.
For this launch campaign, I translated the campaign’s positioning of prickly pear mucin as a vegan alternative to snail mucin into clear, client-facing in-store collateral—visually communicating efficacy, innovation, and ethical formulation at the point of sale.
